A former Wetherspoons barmaid has shared the sneaky way staff members get you to spend more money. Sophia Nasif spoke out during a Channel 5 documentary and revealed that she used to say ‘double’ (shot) instead of ‘single’ to persuade customers to spend more money.
She has since been backed-up by fellow ex-employees as well as psychologists who specialise in consumer behaviour. The new TV programme Wetherspoons: How Do They Do It? on Channel 5 has gone behind the scenes to find out what makes the chain so successful, Birmingham Live reports.
Speaking on the programme Sophie said: “You say the word double so it sticks in their head first.” Fellow former ‘Spoons employee George Andrews added: “If you have a gin and tonic for instance, when you came to order that, you would say ‘double or single’ in that order.
“It was something that was whispered for me to do because it did help upsell.” Sophia continued: “It worked most of the time because most of the time people would go ‘do you know, why not? I’ll have a double then’.”
Psychologist Kate Nightingale added: “You are going for the easiest, fastest solution, that’s how your brain is designed. If you are asking them, double first makes it so much easier for the brain to quickly choose that first option.”
Ex-pub manager Craig Henry also spoke out, saying: “One of the best things to say to somebody is not ‘do you want’ but ‘how many?’ You’re not really giving the person a choice of not having onion rings, you are basically saying ‘so how many onion rings would you like, six or 12?’ You are guaranteed that will upsell. It’s part of the training, part of the criteria for members of staff to try and add an extra item onto every order.”